Workshop Storytelling

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Storytelling – Leadership Skill & Core Competency

This Master Class teaches the substance, structure, mechanics and essentials of stories. Storytelling is more than just a rhetoric technique. Leaders and their teams in corporations and organizations benefit from this communications principle – suitable for New Work with agile work environments, flexible project management and flat hierarchies.

Content

Why Storytelling? When emotion wins over facts and figures
How does Storytelling work? Evidence from Neuroscience, Psychology and Sociology
How to tell a great story? Master storytelling with “pssst …”: 5 corner stones for compelling stories (passion, story, structure, sensuality, rhetoric techniques)
What´s your story? Define your personal narrative for your leadership story, your identity stories, your value stories, your knowledge stories, your signature story
Where do great stories come from? Sources for your next story

Your Coach

Petra Sammer

Personal information

Master of Arts
”Everyone has a story to tell“

Professional Career

2018 - today Founder of pssst… petra sammer
2010 – 2017 Global Partner | Chief Creative Officer Ketchum Europe
(most creative PR agency Germany 2016 / 2017)
2006 – 2010 Managing Director Ketchum Germany with offices in
Muc, Dus, Ber, HH
2002 – 2005 Senior Vice President Corporate Communications & Technology
Ketchum
1999 – 2002 Head of Brand & Food Group Ketchum

Focus and Experience

Ideation, Idea Management & Strategies
Brand & Corporate Communications
Storytelling and Trend Scouting in Marketing & PR

MANNHEIM BUSINESS SCHOOL (MBS)

Located in the heart of the German and European economy, Mannheim Business School (MBS), the umbrella organization for management education at the University of Mannheim, is considered to be one of the leading institutions of its kind in Germany and is continuously ranked as Germany’s #1.