Workshop Argumentation

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Techniques of Argumentation and Persuasion

The most important argumentation techniques for business use are shown. You refine your rhetorical skills in dealing with situations of argumentation. Both the factual and the emotional side of a conversation will be discussed. Participants will have the opportunity to review and optimize their own argumentative behavior.

Content

5 rules to argue convincingly
Behavior in the case of unsophisticated objections
Tips for defending personal attacks
Fair arguing and creative aggression
Read intentions and fend manipulations
Identify personal strengths and weaknesses in conversation

Your Coach

Leon Steyn

Personal information

Master in Philosophy
NLP-Coach
Post-Graduate Diploma: Practical Management

Professional Career

Lecturer at Johannesburg University, South Africa
Experience as Managing Director

Focus and Experience

Executive Education
Change Management
Decision Making & Problem Solving
Emotional Intelligence

MANNHEIM BUSINESS SCHOOL (MBS)

Located in the heart of the German and European economy, Mannheim Business School (MBS), the umbrella organization for management education at the University of Mannheim, is considered to be one of the leading institutions of its kind in Germany and is continuously ranked as Germany’s #1.